Privacy Policy
This brand is a member of the Dejavu Find USA family of brands. When we say “Us,” “Our,” “We,” or “Dejavu Find,” we are referring to Dejavu Find USA S/D, Inc. This Summary Privacy Notice supplements our Privacy Notice by providing key information to you about how we collect and use personal information about you. This Summary Privacy Notice is for consumers in the United States only.
Our detailed Privacy Notice describes the types of personal information we collect from you directly, from your interactions with us (on our websites, mobile apps, and digital tools (collectively, “Sites”) and advertising), and from third parties; how we use it; how we protect it; and your rights as our consumer. For residents of the State of Washington, our Washington Consumer Health Data Notice applies to personal information defined as ‘consumer health data’ subject to the Washington State My Health My Data Act.
Visitors from other countries should visit the Dejavu Find brand site for your part of the world. There is a separate privacy notice located on the Dejavu Find Careers website for job applicants and a separate Business Customer Privacy Notice for individuals who engage with Dejavu Find in a professional capacity. Our contact details are available at the end of the detailed Privacy Notice in the “How to Contact Us” section.
What Types of Personal Information Do We Collect and for What Purposes?
The personal information that we collect about a specific person will depend on, for example, our relationship or interaction with that person. We collect personal information that you provide to us, from your engagement with our brand Sites and platforms, advertising, media; from third parties who have your permission to share it with us; and automatically collected (such as through cookies and other similar technologies).
Categories of Personal Information
We collect various categories of personal information to provide and improve our services. These include identifiers such as your name, postal address, telephone number, mobile number, online identifiers like cookie IDs and MAC addresses, Internet Protocol address, email address, account name or username, social handle or moniker, and device identifiers. We also gather internet or similar network activity, which encompasses your browsing history, account login information, search history, and details about your interactions with websites, applications, or advertisements, along with smart device and sensor data.
In terms of payment information, we collect credit or debit card details and other information necessary to process payments and prevent fraud. Additionally, we collect legally protected characteristics, which include characteristics of protected classes or groups under state or federal law, such as age (40 and over), race, ethnicity, national origin, sex, gender identity, gender expression, and marital status.
We combine information that we collect via one method (e.g., from a website or our digital advertising) with another method (e.g., an offline event). For example, if you have an account with us and are logged in, or otherwise provide personal information like an email, we associate information we observe about you with other information you or a third party provide to us. We do this to get a more complete view of your preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products.
Our sites and services may, including using artificial intelligence (such as machine learning, deep learning, computer vision, or generative AI), process personal information automatically to generate responses. When you interact with certain of our sites and beauty tools, such as Virtual Try-On tools and other virtual beauty tools available on our sites, we collect inputs directly from you, as well as inputs we observe or collect automatically or obtain from third parties, to generate personalized outputs and for other purposes disclosed in this Privacy Notice.
A more detailed description of the information we collect and how we use this information is available in the “How We Collect and Use Personal Information” section of the detailed Privacy Notice.
When Do We Share Personal Information?
We share personal information with third parties (vendors, agencies, and businesses) that help us run our sites, our business, and retail our products to further Dejavu Find’s beauty mission. We may disclose information to our service providers, to complete a transaction requested by you, when required by law or authorities, and in the event of a sale or reorganization of our company. Some of our virtual beauty tools use Azure OpenAI services. The Azure OpenAI service includes content monitoring and abuse monitoring features. To detect and mitigate abuse, Azure OpenAI stores all prompts and generated content for up to thirty (30) days to review prompts for abuse where it is accessible by human reviewers. More information is available about how we share personal information about you in the “How We Share Personal Information” section of our detailed Privacy Notice.
We do not ‘sell’ (as ‘sell’ is traditionally defined) personal information about our consumers. We do not make available or provide consumers’ names, phone numbers, addresses, email addresses, or other personal information to third parties in exchange for money. Like many companies, however, we do share or make available personal information we collect with third parties to facilitate our advertising, including providing you with personalized advertising from us about our products and services on other third-party sites or online applications. In some US States, this type of activity is considered (1) a ‘sale’, (2) a ‘share’ or ‘use’ of personal information for targeted advertising, or (3) both, and subject to a right of opt-out.
For example, some third parties allow Us to serve consumers with online promotions by sending identifiers or contact information (e.g., email, phone number, other identifiers (cookie ID, device ID, pseudonymous ID)) We have collected to the third party. The third party compares the identifiers or contact information to identifiers in its own database, and, if there is a match, We can use this information to optimize our advertising campaign(s), choose whether or not to serve an advertisement to the matched individual on a third-party site or platform, and measure the effectiveness of Our advertising. We can also send this information to adtech providers (like demand side platforms) that help Us serve advertisements to You on third-party sites or online applications that participate in online auctions of their ad inventory.
Additionally, We make available personal information to third parties through Our use of cookies and other similar technologies on our Site. For example, we share or make available online personal information with third parties such as social media platforms or other marketing service companies to optimize our marketing campaigns, help Us display ads for Our goods and services on third-party sites, and measure the effectiveness of those ads on such thirds party sites. These companies use personal information to improve their own products and optimize their own ad targeting systems.
To exercise the right of opt-out where available in your jurisdiction please use one or more of the following:
- visit the “Your Privacy Choices” link on the footer of Our Site to submit a request regarding offline (non-browsing) personal information.
- click on “Online Preferences” link on the footer of Our Site and change the setting regarding online (browsing) personal information.
- enable a browser-based opt-out signal such as the Global Privacy Control. Where required by applicable law We will treat browser-based opt-out signals as requests to opt-out of the sale/sharing (or use) of personal information for targeted advertising for Your browser. If you are logged-in to Your account (where available), We will associate the browser-based opt-out signal with Your account and apply it to offline personal information.
How Long Do We Retain Personal Information?
We will retain personal information about You for so long as Your account is active, you engage with Us, as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements. We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the settings page of the appropriate social media site.
Detailed Privacy Notice Table of Contents
- How We Collect Personal Information
- What Personal Information We Collect & Use
- How We Share Personal Information
- How Long We Retain Personal Information
- Your Privacy Choices
- Additional Information for Residents of California
- Privacy Rights Available under State Laws
- Notice of Financial Incentives
- Children’s Information
- Securing Personal Information
- About You
- Third Party Links; Social Login
- Cross-Border Transfers
- Updates to this Privacy Policy
How We Collect Personal Information
We obtain personal information from the following categories of sources. We combine personal information that we collect from one method (e.g., from a website or digital advertising engagement) with another method (e.g., an offline event). For example, if you have an account with us and are logged in, or otherwise provide personal information like an email, we associate information we observe about you with other information you or a third party provide to us. We do this to get a more complete view of preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products.
Personal Information You Provide
We (directly or by third parties on our behalf) collect personal information you provide to us directly when you interact with us. For example:
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Account Creation and Management: We collect personal information during the creation or management of an account with us. When you sign up for an account, you will need to provide certain information about yourself, such as your name and email address. You may provide other personal information. You may also be able to register and log in to our sites or chat features using your social media account, such as Facebook or Google. These platforms may ask your permission to share certain information with us (e.g., name, gender, profile picture), and all information is shared subject to their privacy policies. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.
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Newsletter and Marketing Subscriptions: We collect and use personal information when you subscribe to receive our marketing communications.
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Purchase and Order Management: We collect and use personal information when you purchase products or services from us, whether on our sites, in one of our retail locations, or otherwise. This includes payment details to complete a purchase.
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On Our Social Media Platforms: We collect and use personal information you publicly post on social media platforms or when you mention us on social media platforms.
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Promotions: We collect personal information during your participation in a competition, game, contest, promotional offer, sample request, or response to a survey.
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User Generated Content: When you submit content (such as images or ratings and reviews) on one of our sites, or you agree to allow us to re-use content you posted on social media, we may ask you to participate in a survey or general research. If you choose to take part in these, you may provide personal information in connection with your response.
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Use of Our Sites and Services: When you provide personal information while using our sites, such as completing forms or using services on our sites. For example, if you use a chat feature on our sites, we (and a third-party provider of chat software who provides us with services) collect personal information you share during the interaction, interactions with our chat tool, and transcripts of the chat conversation. You may use other features of our sites that may ask you to grant permission to access the camera or other features of your computer or mobile device, for example, to enable augmented reality features we make available. If you use one of our virtual try-on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or if you save it to your profile. If you use one of our online beauty tools, we may collect, capture, possess, store, or obtain the picture you provide, and data obtained or created from your picture (including the automated recognition of various facial landmarks that might qualify as biometric data, biometric information, or a biometric identifier under various laws).
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Customer Service: When you ask questions relating to our brands, our products and their use, or your purchases or account.
Personal Information We Observe or Collect Automatically
We (directly or by third parties) collect personal information we observe about you in our physical locations or on our sites. For example, we (or third-party companies like Google) collect personal information automatically when you use or visit our sites, install and use our mobile apps, view our advertisements, interact with our emails or other communications, or use our products and services. This personal information is collected through a variety of technologies, such as cookies, Flash cookies, JavaScript tags, software development kits, application program interfaces, web beacons, and other technologies described below. Information collected via automated means includes identifiers (e.g., IP address, device ID, cookie ID, mobile advertising identifier), geolocation, commercial information, and internet or network activity (e.g., clickstream data, such as browsing and search history, other interactions with our sites). We combine personal information collected automatically with personal information we already have about you.
Cookies and Other Technologies: Our sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags, web server logs, server-side tracking, and web beacons. These will collect online activity data such as the date and time you visit the site, duration of access, browser or app version used, URLs you come from and go to, and how you used our site or interacted with emails and other messages. These technologies help us:
- Browse our site and use its features.
- Remember your information so you do not have to re-enter it.
- Track and understand how you use and interact with our sites.
- Tailor the sites and our advertising around your preferences.
- Measure the effectiveness of our advertising.
- Manage and measure the usability of the sites.
- Understand the effectiveness of our content.
- Otherwise enhance the sites and our beauty offerings.
- Protect the security and integrity of our sites.
Our emails include pixels to determine whether you open and interact with them. Our sites also use cookies and other technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminders (including messages via SMS).
Mobile Services/Apps and Devices: We (directly or by third parties on our behalf) use technologies that collect information from your phone when you use our mobile apps or our ‘smart’ devices in your home. This information could include your mobile phone or other device identifiers (including a mobile phone identifier such as iOS IDFA and Android Advertising ID, Bluetooth ID, or other device identifier), information about your phone or other device’s operating system, how you use the app or device, and your physical location. Certain of our mobile apps and tools offer opt-in geo-location services and push notifications:
- Geo-location services: Provide location-based content and services, such as store locators, local weather, promotional offers, and other personalized content.
- Push notifications: Can include discounts, reminders, or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications.
If you turn on location services, we (or a third party on our behalf) may collect location information, including information about the Wi-Fi routers closest to you and the cell IDs of the towers closest to you to provide location-based content and services. Additionally, most mobile devices will allow you to disable sharing or reset some device identifiers.
In-Store Analytics; Call-Recording: We (directly or by third parties on our behalf) may use certain in-store wireless services (such as Wi-Fi networks and Bluetooth beacons) and cameras to automatically collect information about visitors to our stores:
- Wi-Fi routers: Capture certain data from mobile devices that interact with the router, including information about your mobile device (such as a MAC Address, signal strength data, and location of the device capturing the information).
- Bluetooth beacons: Small devices that broadcast a Bluetooth signal to map nearby Bluetooth-enabled mobile devices. We may use the data collected from these in-store wireless services to provide operational insights such as foot traffic volumes and how customers move through our stores.
- Cameras: Used in and around our retail locations for operational and analytics purposes such as measuring traffic patterns. Cameras are also used for safety, fraud detection, theft and loss prevention, and security.
- Customer service calls: Recorded for quality assurance, maintain transcripts of chats using our chat tools (provided by a third party), and logs of your interactions with our automated phone system and our chat bots.
Personal Information Received from Third Parties
We receive personal information from third-party sources to update or supplement personal information you provide or that we collect automatically. We combine this personal information with personal information we collect either automatically or directly from you.
Affiliates: We receive or have access to personal information from other companies and brands under common ownership with us, as well as our ultimate parent company Dejavu Find.
Other Users or Individuals who use Our Services: For example, we operate and manage refer-a-friend or similar programs, where we collect email addresses and other contact information about you if a person invites or refers you.
Service Providers: Our service providers that perform services on our behalf collect personal information and share some or all of this personal information with us. For example, if you provide us with permission to store payment information in your account, we will receive a tokenized version of the credit card back from our payment processor, and your credit card issuer may provide us with updated payment information in connection with the credit card issuer’s account update service.
Social Media; Authentication Services: You can engage with our brands, use chat or try-it-on features, applications, and log into our sites via social media platforms, such as Facebook (including Instagram) or Google. If you link, connect, or log in to one of our sites with a third-party service (e.g., Facebook, Google), we collect personal information you share with us, or that the social media platforms share with us. When you engage with our content on or through social media or other third-party platforms, plug-ins, integrations, or applications, these platforms may ask your permission to share certain information with us (e.g., name, gender, profile picture, likes, interests, demographic information). Such information is shared with us subject to the third-party platform’s privacy policy. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.
Transactions You Have Requested: We receive personal information about you from third parties to complete a transaction you have requested. For example, if you checkout with PayPal, we will receive information back from PayPal to complete the transaction.
Other Sources: We collect personal information from publicly available sources, third-party data providers, or through transactions such as mergers and acquisitions. For example, we validate postal address information using third-party services or third parties provide us with additional information about you. We combine that information with other personal information we maintain about you.
These third-party sources include vendors that provide us with services, advertising networks, data analytics providers, government entities, social media networks, companies that process payments, other L’Oréal affiliates, data brokers, companies that help us detect fraud and safety issues, and companies who have received your permission to share personal information with L’Oréal or when a third party needs to share personal information with us to complete a transaction you have requested. This also includes information received from third parties about individuals who share common interests or attributes (e.g., color-treated hair, individuals who purchased products similar to products we sell) to create user “segments,” which help us to better understand and market to our current or prospective customers.
This information includes marketing and demographic data (including identifiers, commercial and purchasing information (i.e., products you have purchased or considered)), analytics information (including online information), internet or online information, demographics (e.g., nationality, race, ethnicity), geolocation, and offline records, as well as inferences.
We may also receive information from other companies that collect or aggregate information, including from publicly available databases. This might include de-identified information about purchasing patterns, the location of shoppers, and websites that are of interest to our consumers.
What Personal Information We Collect & Use
Examples of the categories of personal information we use, and why and how we use them, are outlined below. Other members of the Dejavu Find Group may access personal information about you when they perform services on behalf of Dejavu Find and, unless prohibited under applicable law, for use on their own behalf for the purposes described in this Notice.
Examples of Processing Activities
Account Management: We collect and use personal information to create, manage, and administer Your account or loyalty program membership. You will need to provide basic identifiers and contact data to create an account. You may need to provide a password (depending on whether You register using an email address or use a social login provided by Google or Facebook.
You may provide other personal information in connection with Your account (such as preferences data, physical characteristics, health-related information, payment data (e.g., save a payment method to Your account), user generated content, or audio/visual data (e.g., add a picture to Your Account)).
We associate other personal information We collect about You with Your beauty profile to help Us understand Your interests and preferences.
Product Fulfilment: If you purchase products or services from Us we will collect and use personal information about You to:
- manage Your order(s),
- fulfil orders, and/or complete transactions You request,
- process Your payments,
- provide You receipts and order confirmations/updates,
- track gift certificate values and/or redemptions;
- and manage and process returns (which may require government identifiers) or disputes related to an order.
On some products you may elect to participate in a recurring order or subscription program. We (and a third party on Our behalf) will process personal information (e.g., product code, SKU, frequency, email address, next order date, saved payment information, shipping information) to process and manage Your recurring order or subscription. A saved payment method on file with Us is required for recuring/subscription orders.
We use payment service processors to handle and process payments. If you agree to save a credit card to Your account, we will receive back from Our third-party payment processors tokenized payment information.
We will also collect and use personal information about You to complete other transactions You have requested, such as facilitating payment, shipping, and other rewards from Your selected third-party providers (e.g., process payments via PayPal or Apple Pay, or receive free shipping from ShopRunner if You are a ShopRunner member); to inform You when a product You wanted to purchase is available, or to process a donation You may make at the time of purchase.
Other Online or In-Store Services: To provide You with the requested service or otherwise complete a transaction requested by You.
For example,
- To allows You to virtually try-on Our products,
- To analyze Your personal and beauty characteristics so We can recommend the appropriate products and routines (including bespoke products and routines);
- To show You the nearest retail location that sells Our products, and
- To allow You to schedule appointments (and receive appointment reminders) for in-person or teleconsultations with beauty advisors or other 1:1 experiences.
You may choose to provide physical characteristics and/or health and medical information in connection with some of these services. If You use one of our virtual try on features or beauty tool(s), We collect, capture, possess, store, or obtain the picture You provide and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data or otherwise infer physical characteristics, skin concerns, or demographic data about You.
Many of these services will allow You to enter contact information (such as a name and email) so We can send You results (i.e., send You suggested routines or recommendations in response to Your use of a service). We associate personal information collected during Your use of Our services (quiz responses, information You provide, beauty characteristics, recommendations, etc.) with Your beauty profile to help Us understand Your interests and preferences.
Site Functionality: We collect and use personal information about You to enable Our Sites and services to function properly.
For example to:
- Ensure the proper display of content;
- Allow You to add items to or purchase items from Your cart,
- Allow You to log in (and keep You logged in),
- filling in or competing forms,
- Perform any customization or personalization attached to Your device or account (language, screen resolution, font preference, etc.),
- Perform troubleshooting, improve user experience and Our Sites (e.g., testing new ideas and layouts); and
- Provide features and functionality to Our Sites (e.g., web chat services, product recommendations, predictive sort, product search, and commenting and rating systems).
These services are provided by Us or by a third party on Our behalf.
Examples of Personal Information Used
The actual personal information We use depends on Your factual circumstances and interactions with Us, but could include the following:
Identifiers:
- basic identifiers, such as first and last name, alias, account name, postal address, email address, signature, username, social media handle, or similar identifiers
- government identifiers, such as driver’s license number or other government identifier
- online identifiers, such as device identifiers; internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers.
Other Personal Information
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- preferences data, such as subscription type (contact preference: email, SMS; preferred store or channel; recurring order/subscription information), date created, date modified, and permission status.
- payment or other financial data, such as credit or debit card number or other payment information.
- physical characteristics, such as personal descriptions, skin tone and type, hair color, eye color, and other beauty profile information You provide to Us or We collect.
- health and medical data, such as information regarding skin conditions (e.g., acne, rosacea) in connection with a beauty service, online or in-store experience, or product recommendation.
- user generated content, such as any content (e.g., text, videos, images, ratings and reviews, etc.) You create and/or provide to Us (e.g., via Your “My Account” page, contacting Us, using the chat function on Our Sites, gift messages/other custom labels; or by participating in a contest, game, survey, etc).
Commercial or Purchasing Information, such as products or services (e.g., gift certificate) purchased, obtained, or considered (e.g., order details, transaction information, products added to cart, shipping/return status, store location); purchasing or consuming histories or tendencies; and loyalty activity and redemption (e.g., loyalty status, participation, points earned/redeemed, etc.).
We may collect (in certain cases) public blockchain addresses, such as when you purchase an NFT from Us.
Characteristics of Protected Classes
- demographic data, such as age, gender, race, ethnicity, household information, and birthday or age range, some of which may include protected classifications under state or federal law.
- biometric data, such as information considered biometric information or a biometric identifier under state law.
Internet or Other Network Activity
- technical data, such as browser information, bowser size, browser version, operating system and version, device information/type, language setting, smart device, sensor data, email client used; screen size/resolution, inferred geographic location by IP address; internet service provider, and network domain name.
- browsing data, such as information related to Your use of Our Sites; where You came from, login details, location, data related to Your navigation of Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked, or tapped, creative shown, duration of Your visit, products You searched for and/or selected to create Your basket; and email messages opened and any links clicked-through.
Audio/Visual Information, such as photographs, images, videos, and recordings of Your voice (including when We record customer service calls).
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your device to send us precise geolocation information.
Inferences, using personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
To communicate with You. We collect and use personal information to communicate with You about Your account, Our relationship, or to otherwise send You non-marketing communications. For example,
- to send You notices of changes to a Dejavu Find policy,
- to notify You if You win a prize promotion or other contest, and
- to send You a welcome email when You create an account, or other transaction or relationship-related communications, including to send notifications related to Your account, purchases, returns, exchanges, subscriptions, and reservations.
Customer Service and Support. We also collect and use personal information to:
- provide support,
- respond to questions, inquiries, or requests (e.g., process orders over the phone, update information on Your account, etc.),
- otherwise interact with You, and
- to follow-up and perform corrective measures.
If you contact Us via our chat feature, we (and our third-party service provider) will collect and maintain transcripts of Your communication with Us and Your interactions with Our chat tool. If you call Us, we collect information about Your interaction with Our call system, as well as voice recordings and transcripts of Your conversations with Us. This is used for:
- training & quality assurance,
- assessing customer satisfaction,
- perform and follow-up on corrective measures,
- improving Our Sites, stores, and customer service, and
- other purposes outlined in this Notice.
This may include the collection and use of health and medical data, such as for cosmetovigilance purpose. We collect, evaluate, and monitor reports of undesirable events during or after use of Our products, and to perform studies relating to the safe use of Our products.
Identifiers
- basic identifiers, such as first and last name, alias, account name, email, postal address, signature, username, social media handle (e.g., if you contact Us via social channels), or similar identifiers.
- online identifiers, such as device identifiers; internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers.
Other Personal Information:
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- payment or other financial data, such as credit or debit card number or other payment information.
- physical characteristics, such as personal descriptions, skin tone and type, hair color, eye color, and other beauty profile information You provide or We collect.
- health and medical data.
- user generated content, such as the content of Your communications with Us (including contents/transcripts of chat/calls, associated logs, contents of messages sent/received by Us, or social media posts or private messages) and/or any other content you create and/or provide or share with Us (i.e., survey responses and customer satisfaction scores).
Commercial or Purchasing Information, such as products or services (e.g., gift certificate) purchased, obtained, or considered (e.g., order details, transaction information, products added to cart, shipping/return status, store location); purchasing or consuming histories or tendencies, and loyalty activity and redemption (e.g., loyalty status, participation, points earned/redeemed, etc.).
Audio/Visual Information, such as photographs, images, videos, and recordings of Your voice (including when We record customer service calls).
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your device to send us precise geolocation information.
Internet or Other Network Activity
- technical data, such as browser information, browser size, smart device, sensor, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution, internet service provider, and network domain name.
- browsing data, such as information related to Your use of Our Sites; where You came from, login details, location, data related to Your navigation of Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked, or tapped, creative shown, duration of Your visit, products You searched for and/or selected to create Your basket; and email messages opened and any links clicked-through.
Inferences, using personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
Marketing and Promotions: We collect and use personal to:
- send or show You tailored and personalized content, advertisements, offers, and other marketing communications (including by email, text message, postal mail, or online targeted advertising), including based on the personal information We know or learn about You, Your beauty and physical characteristics, health and medical information, user generated content, and Your preferences,
- show you marketing communications on other websites, including on social media and other websites,
- send content on Your behalf to Your friends and family (refer-a-friend programs); and
- manage any competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter.
We share or make available personal information (such as identifiers, Internet or similar network activity, commercial information, inferences) with third parties (including marketing and advertising networks and social media platforms), including by using cookies (and similar technologies) on Our Sites, to serve You tailored and personalized advertisements, that is to show you (A) online advertisements for products that may be of interest to You, based on Your previous behaviour; and/or (B) ads and content on social media platforms or other websites and services and across other devices. Please see “Additional Information about Our Advertising” for more details.
For example, We use personal information we maintain about You and others (e.g., internet and network browsing information, basic identifiers, online identifiers, contact data, preferences data, physical characteristics, health and medical information, demographic data, user generated content, geolocation, inferences, commercial/purchasing information) to create audience segments comprised of identifiers so We can optimize and deliver advertising to You, including online (i.e., online advertisements for products or services that We believe may be of interest to You, based on Your previous behavior, exclude users who recently made a purchase, etc.), and/or on social media platforms (e.g., Google, Meta, Snapchat, Amazon, Pinterest, TikTok). We generate these audience segments by combining information about Your visit to Our Site, offline data We collect, and data We obtain from third parties. We will distribute these audience segments by uploading an identifier You provided Us or We obtained (email, phone number, cookie or device ID, other identifier, etc.) to a platform that is selling advertisements or offers ad space (such as Facebook, YouTube, Instagram, Pinterest, etc.). We can also use and provide an identifier to advertising technology companies (like demand side platforms) to serve You with advertising on websites that participate in online auctions of their ad inventory.
Our Sites also use features provided by advertising companies and social media platforms (such as Google or Facebook) to collect and share with them personal information you enter on our Site (such as a phone number or email address) using cookies (or similar technology) We include on Our site provided by these third parties in hashed form (e.g., Facebook “audience matching” or Google’s “enhanced conversions”). We use this information to better connect your account with these companies with Your activities on our Site to (i) enhance measurement of our advertisements and (ii) identify groups of alike customers to optimize our own marketing campaigns.
Please note that often these companies use personal information they receive to improve their own products and optimize their own ad targeting systems.
We add participation or engagement information with Our advertisements to Your beauty profile so We can understand Your interests and preferences
Personalized Content: We use personal information We collect and store associated with You and others to assess and understand Your interests and Your preferences (e.g., inferences and derived data) to provide with personalized experiences. This helps Us to:
- personalize recommendations, marketing, and content based on Your profile and interests(including Your beauty profile);
- display our Sites in a tailored way (e.g., show you products We believe You might like); and
- personalize marketing and other communications You see or receive from Us.
Some of this occurs via technology provided by Our vendors to personalize Your experience on Our Site (e.g., product recommendations, predictive sort; product search), and to personalize real-time customer journeys, including across email, SMS, and the Site itself (such as abandoned cart messages, browsing without buying messages, personalized offers, emails requesting You leave a review post-purchase, etc.).
For example, We may retarget You with messages based on actions You take on Our Site, such as cart reminder messages to finalize Your order where You have saved Your shopping cart or placed products in Your shopping cart without completing the checkout process. Our Sites use cookies and other technologies to help keep track of items You put into Your shopping cart including when You have abandoned Your cart and this information is used to determine when to send cart reminders (including messages via SMS).
Event Management: Personal information is also collected and used for event planning and management, including registration, attendance, event reminders, connecting You with other event attendees, and contacting You about relevant products and services.
Identifiers:
- basic identifiers, such as first and last name, alias, email, postal address, account name, signature, username, social media handle, or similar identifiers
- online identifiers, such as device identifiers; internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers.
Other Personal Information:
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- preferences data, such as subscription type (contact preference: email, SMS; preferred store or channel; recurringorder/subscription information), date created, date modified, and permission status.
- physical characteristics, such as personal descriptions, skin tone and type, hair color, eye color, and other beauty profile information You provide or We collect.
- health and medical information, such as information regarding skin conditions (e.g., acne, rosacea) in connection with a beauty service, online or in-store experience, or product recommendation.
- user generated content, such as any content (e.g., text, videos, images, ratings and reviews, etc.) You create and/or provide to Us (e.g., via Your “My Account” page, contacting Us, using the chat function on Our Sites, using services available on Our Sites or stores, or by participating in a contest, game, survey, etc).
Commercial or Purchasing Information, such as products or services (e.g., gift certificate) purchased, obtained, or considered (e.g., order details, transaction information, products added to cart, shipping/return status, store location); purchasing or consuming histories or tendencies; and loyalty activity and redemption (e.g., loyalty status, participation, points earned/redeemed, etc.).
Characteristics of Protected Classes
- demographics, such as age, gender, race, ethnicity, and household information, some of which may include protected classifications under state or federal law.
- biometric data, such as information considered biometric information or a biometric identifier under state law.
Internet or Other Network Activity
- technical data, such as browser information, browser size, smart device, sensor, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution; Internet Service Provider, and network domain name; and
- browsing data, such as information related to Your use of Our Sites; where You came from, login details, location, data related to Your navigation of Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked, or tapped, creative shown, duration of Your visit, products You searched for and/or selected to create Your basket; and email messages opened and any links clicked-through.
Audio/Visual Information, such as photographs, images, videos, and recordings of Your voice.
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your device to send us precise geolocation information.
Inferences, using personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
User Generated Content. We may offer You the ability to post content that others can read (directly or through a third-party service). We collect and use personal information to:
- provide you with a forum for discussion,
- use Our services,
- to ask questions, and
- to use and post content You create and/or share with Us on Our Sites or in Our retail locations.
For example, when you submit content on one of Our social media platforms or accept the re-use of content You posted on a social media platform by Us.
Ratings and Reviews. We collect and use personal information to post Your rating/review or content on the Sites, Our social media pages, and related third party websites that retail or feature Our brand and products, and to communicate with You.
For example, You may submit reviews and comment on or rate goods, products, and services on our Sites. In order to submit this information, You need to provide other information, such as Your name, email address, mailing address or phone number, and other personal information. We (and our third-party ratings & review provider) also use cookies (or similar technologies) to collect information to provide the service, enable the submission of user-generated content, and to analyze usage.
We do add user generated content to the beauty profile We maintain about You to better understand Your interests and preferences.
Please note, personal information You provide may be published on public-facing Sites or media and is accessible to others. We do not have to publish any content You provide (in whole or in part).
Identifiers:
- basic identifiers, such as first and last name, alias, account name, email address, postal address, signature, username, social media handle, or similar identifiers.
- online identifiers, such as device identifiers; internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers; and browser information.
Other Personal Information
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- physical characteristics or preferences, such as personal descriptions, skin tone and type, hair color, eye color, and other beauty profile information You provide or We collect.
- user generated content, such as any content (e.g., text, photographs, videos, ratings and reviews, social media comments, etc.) You create and/or provide to Us or otherwise publicly post. User-generated content may include other personal information You choose to include, such as purchasing information (i.e., products You considered or purchased), physical characteristics data, or information about health and medical conditions
Audio/Visual Information, such as photographs, images, videos, and recordings.
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your
Internet or Other Network Activity
- technical data, such as browser information, browser size, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution inferred geographic location by IP address; internet service provider, and network domain name.
- browsing data, such as information related to Your use of Our Sites, where You came from, data relating to Your navigation of Our sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked or tapped, creative shown, and duration of Your visit.
Inferences, using personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
Financial Incentive Program Management. We process personal information to implement and administer Our financial incentive (e.g., coupons, samples), rewards, and/or loyalty programs.
For example, if you sign-up to receive a coupon or sample and provide Your name and contact details, a coupon or sample is sent to You. We use third parties to help us provide these services, and we will receive personal information associated with Your participation (such as, for a coupon, basic identifiers, online identifiers, contact data, commercial or purchasing information (i.e., campaign name and ID, coupon code, action taken (view coupon, print coupon, redemption of coupon)); for a sample, basic identifiers, online identifiers, contact data, information about sample requested, ratings & review information associated with requested sample). We and Our third party vendors use and analyze personal information to identify and detect fraudulent requests (including online data and technical and browsing data).
For loyalty programs, this may include setting up and verifying Your account, communicating with You regarding the program, tracking rewards/points You earn pursuant to the terms of the financial incentive program, and providing You with benefits associated with this program.
We may offer unique rewards provided by third parties. We will facilitate exchange of loyalty points for products, promotional materials, and other items from such third parties. To do so, we will need to disclose personal information about You (such as basic identifiers, contact information, commercial or purchasing information) with third parties to complete Your request.
Refer-a-Friend Program. We also process personal information (such as basic identifiers, online identifiers, contact data, commercial or purchasing information (reward type, reward redemption/fulfilled reward value), technical and browsing data) to provide refer-a-friend programs on some of our Sites. This enables individuals on Our Sites to create either a code or send a communication to a friend or family. If the friend or family member makes a purchase using the coupon code or by engaging with the communication received the referrer will receive a coupon or other reward. We (and our third-party service provider) also use cookies (or similar technologies) to collect information to provide the service, detect and prevent fraud, and to analyse and measure usage.
Identifiers
- basic identifiers, such as first and last name, alias, email, postal address, account name, signature, username, social media handle, or similar identifiers
- online identifiers, such as device identifiers, internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers (order fingerprints), and browser information.
Other Personal Information
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
Commercial or Purchasing Information, such as information about preferred channel or store, loyalty status, loyalty participation subscription or recurring order-related information, gift certificate purchase; products considered or purchased (e.g., order details, transaction information, products added to cart, shipping/return status, store location), and other purchasing or consuming histories or tendencies.
Internet or Other Network Activity
- technical data, such as browser information, browser size, smart device, sensor, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution Inferred geographic location by IP address; Internet Service Provider, and network domain name
- browsing data, such as information related to Your use of Our Sites, where You came from, login details, location, data related to Your navigation of Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at or viewed, clicked, or tapped, creative shown, duration of Your visit, products You searched for and/or selected to create Your basket, and email messages opened and any links clicked through.
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For Security & Integrity, and to Detect and Prevent Fraud. We use personal information We collect to:
- Verify Your identity, and to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our policies;
- enforce our Terms of Use;
- conduct security investigations and risk assessments;
- verify or authenticate information provided by You;
- maintain the security and integrity of our products, services, Sites, and systems; and
- to otherwise protect Our rights, property, and safety, or the rights, property, and safety of others.
Closed Circuit Television is used at warehouse and Our retail locations to identify and investigate theft or security concerns, while phone calls are recorded. If you have an incident or medical issue while at one of Our locations, we may collect and use health and medical information to respond to such incident and for regulatory and compliance purposes.
We analyze Your interactions with the Sites, Our services, or Our retail locations, Your beauty profile information, and other personal information We obtain about You (including identifiers, payment information, commercial information, internet or other network activity information, geolocation, audio/visual information). We also use solutions provided by third parties to analyze Your activities on Our Sites as well as information in relation to activities on and off Our Sites that can be associated with You, that could restrict or suspend access to Our Sites. This process may be completed automated or may involve human intervention where a person makes a final decision.
You may (i) experience delays in the processing of Your order/request while Your transaction is being reviewed; and/or (ii) be limited or excluded from the benefit of a service.
We will otherwise process personal information to protect Our rights and property, and the rights, property, and safety of others.
Identifiers:
- basic identifiers, such as first and last name, alias, account name, signature, username, social media handle, or similar identifiers
- online identifiers, such as device identifiers (MAC address); internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers; and browser information.
Other Personal Information:
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- preferences data, such as subscription type (email, SMS), date created, date modified, and permission status.
- user generated content, such as Your communications with Us and any other content you create or provide to Us.
- health and medical data (e.g., attendance/visitor forms may collect welfare/health data, data collected in the event of an incident at one of Our facilities).
Demographic information, such as age, gender, race, ethnicity, and household information, some of which may include protected classifications under state or federal law.
Internet or Other Network Activity (
- technical data, such as browser information, browser size, smart device, sensor data, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution Internet Service Provider, and network domain name
- browsing data, such as information related to Your use of Our Sites, where You came from, location inferred from IP address, data relating to Your navigation of Our sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked or tapped, creative shown, and duration of Your visit.
This also includes What You are doing on Your device, like if your mouse is moving (which can help Us (and our third-party service providers) tell humans from bots)
Audio/Visual Information, such as photographs, images, videos, and recordings of Your voice (including when We record customer service calls).
Commercial or Purchasing Information, such as information loyalty status, loyalty participation (points earned/redeemed), gift certificate purchaser (e.g., sender name, recipient name, recipient email, message); products considered or purchased (e.g., order details, transaction information, products added to cart, shipping/return status, truncated payment card, payment method, store location), and other purchasing or consuming histories or tendencies.
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your device to send us precise geolocation information.
Inferences, using personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
Verify or Maintain Quality or Safety of Our Products and Services; Product Improvement. We use personal information collected to understand how our products, services, facilities, and Sites are used, and to validate metrics to inform and improve our products, services, facilities, and Sites.
We use personal information We have collected, including through consumer surveys, call logs and call recordings, other market research activities, and from an analysis of how our Sites, products, facilities, and services are used (including via cookies (and other similar technologies) on Our Sites), to develop, research, and test improvements to our Sites, products, and services. We use personal information to:
- understand how You interact with Our Sites and advertisements (including to avoid visitors being counted twice),
- conduct auditing and monitoring of transactions and engagements;
- counting ad impressions, verifying positioning and quality of Our ads;
- to see if a product or service is working and troubleshoot and correct if it is not;
- to improve the effectiveness of Our Sites, stores, customer service, and product offering, and communications,
- to test out new products, services, and features;
- obtain feedback;
- conduct surveys and other research about what Our customers may like and what We can do better;
- develop new products and services; and
- for research and innovation by scientists within the Dejavu Find Group, including undertaking internal research for technological development and demonstration.
Our Sites use cookies (and similar tracking technologies), including from Google Analytics and Glassbox, which allow Us to count visits and traffic sources and understand what pages are the most and least popular. They also help Us track and replay a visitor’s journey on Our Sites. These tools help Us understand how visitors move around and interact with Our Sites so We can measure and improve Our Sites. These technologies also help Us to understand when visitors have taken certain actions. For example, we can see how frequently buttons on Our Site have been clicked and which products are reviewed or purchased. It also helps Us understand how many visitors have come to Our Sites after engaging with Our ads and what actions they take.
Additionally, in Our retail stores We may use certain in-store wireless services (such as guest Wi-Fi networks and Bluetooth beacons) and cameras to automatically collect information about visitors to Our stores (i.e., traffic count, traffic patterns).
- Our Wi-Fi routers capture certain data from mobile devices that interact with the router, including information about Your mobile device (such as a MAC Address, signal strength data, and location of the sensor observing the device).
- Bluetooth beacons are small devices that broadcast a Bluetooth signal to map nearby Bluetooth-enabled mobile devices.
- Cameras analyse live video to determine paths people take through Our retail stores and/or to determine qualities about people like estimate age or gender.
We may use the data collected from these in-store wireless services to provide operational insights such as foot traffic volumes and how customers move through Our stores to improve the layout of Our stores and offer products that most interest Our customers.
Publicly Posted Content. Additionally, we collect and use personal information publicly available, including information publicly posted on social media platforms, or when You mention Us on social media platforms (such as social media handle, photo, and/or any comments mentioned in Your post), to better understand how consumers view Our products/services and interact with Us (e.g., social listening -We may use public social media posts to identify beauty trends).
Identifiers:
- basic identifiers, such as first and last name, alias, account name, email, postal address, signature, username, social media handle, or similar identifiers
- online identifiers, such as device identifiers; internet protocol address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or similar identifiers; and browser information.
Other Personal Information
- contact data, such as home address, shipping address, telephone number(s), mobile number(s), email address(es), etc.
- preferences data, such as subscription type (contact preferences: email, SMS; shopping preferences), date created, date modified, and permission status.
- physical characteristics, such as personal descriptions, skin tone and type, hair color, eye color, and other beauty profile information You provide or We collect.
- health and medical data, such as medical conditions regarding skin conditions (e.g., acne, rosacea) in connection with a beauty service, online or in-store experience, or product recommendation.
- user generated content, such as Your communications with Us and any other content you create or provide to Us (e.g., ratings and reviews, communications with Us, responses to surveys)
Commercial or Purchasing Information, such as information about preferred channel or store, loyalty status, loyalty participation (points earned/redeemed), subscription or recurring order-related information, gift certificate information (e.g., sender name, recipient name, recipient email, message, redemption/value); products considered or purchased, and other purchasing or consuming histories or tendencies.
Characteristics of Protected Classes
- demographic data, such as age, gender, race, ethnicity, and household information, some of which may include protected classifications under state or federal law
- biometric data, such as information considered biometric information or a biometric identifier under state law.
Internet or Other Network Activity
- technical data, such as browser information, bowser size, smart device, sensor data, browser version, operating system and version, device information/type, language setting, email client used; screen size/resolution, inferred geographic location by IP address; internet service provider, and network domain name
- browsing data, such as information related to Your use of Our Sites; where You came from, login details, location, data related to Your navigation of Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at, clicked, or tapped, creative shown, duration of Your visit, products You searched for and/or selected to create Your basket; and email messages opened and any links clicked-through
Audio/Visual Information, such as photographs, images, videos, and recordings of Your voice (including when We record customer service calls).
Geolocation, such as information that allows us to determine Your location, such as if You provide Us with Your location information, We obtain estimates of geographic location (such as from IP address), or if You enable Your device to send us precise geolocation information.
Inferences, personal information about an individual to create a summary about, for example, an individual’s preferences and characteristics, including beauty and related preferences, characteristics, behaviors on and off site, purchase patterns, demographics, household information.
Children’s Information
CHILDREN: Our Sites are not directed to children under 13. We do not knowingly collect, use or disclose personal information from anyone under 13 years of age. If We determine upon collection that a user is under this age, We will not use or maintain his/her personal information without the parent/guardian’s consent. If We become aware that We have unknowingly collected personal information from a child under the age of 13, We will make reasonable efforts to delete such information from Our records. If You believe that We might have any information from or about a child under age 13, please contact Us through one of the methods listed in the Contact Us section at the end of this notice.
Parental Consent: Minors between 13 years of age and the age of majority in their state must ask their parent or guardian for permission to use any Dejavu Find properties. For Dejavu Find brands offering e-commerce, You may only make purchases if You are 18 years of age or older, or the age of majority in Your jurisdiction of residence.
Parental participation: We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and We encourage parents to teach their children about safe internet use practices.
Securing Personal Information About You
Dejavu Find maintains reasonable safeguards to protect personal information against loss, unauthorized use, disclosure, or destruction and when transferring information for processing and requires third parties providing services on Our behalf to do the same. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that We cannot ensure or warrant the security of any information You transmit to Us.
Third Party Links; Social Login
The Sites may contain links to third party websites that are not owned or operated by Dejavu Find. This includes links from advertisers, sponsors and/or partners that may use Our logo(s) as part of a co–branding or co–marketing agreement. We do not control, recommend, or endorse, and are not responsible for these websites or their content, products, services or privacy policies or practices. These other websites may send their own cookies or other tracking technologies to Your device; they may independently collect data or solicit personal information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site, which appears or claims that it is one of Our Sites (including those linked to through an email or social networking page). The Sites may make available chat rooms, forums, message boards, and news groups. Remember that any information that You disclose in these areas becomes public information and is not subject to the provisions of this Privacy Notice.
We may also offer You the opportunity to use Your social media login. If You do so, please be aware that You share Your account profile information with Us depending on Your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how Your personal information is shared and used in this context.
Cross-Border Transfers
The Sites are governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. Country or region-specific websites are available for Dejavu Find brands and products around the world. Dejavu Find makes no representation that the Sites are governed by or operated in accordance with the laws of any other nation. Given that We are an international business, Our use of Your information necessarily involves the transmission of data on an international basis. If You are located in the European Union, Canada or elsewhere outside of the United States please be aware that information We collect may be transferred to and processed in the United States. By using the Sites, or providing Us with any information, You (a) acknowledge that the Sites are subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where You reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
Updates to this Privacy Notice
Please note, We may change information on the Sites and/or this Privacy Policy at any time and any changes will be effective immediately upon the publication of revisions.
How to Contact Us
If You have any questions about Privacy, please contact Us at:
Whatsapp: Dejavu Find Customer Care +447454671693
Address: 18 West Bute Street, CF105EP, Cardiff United Kingdom.
Conceptual Dive Ltd.
Address: Maryam Business Centre, Islamabad Pakistan.
Whatsapp: Conceptual Dive Branch Office +923110798279
Conceptual Dive Pvt. Ltd.
Re: dejavufinds.com Privacy and Cookie Notice
Telephone: +44-7454671693
Or send Us an e–mail with Your request here.